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RECENT WORKS

EasyWater Website

WEB

EasyWater had been marketing their innovative no-salt conditioner product, but was having a difficult time explaining how it worked to the public.

  • Making [web]pages self-evident is like having good lighting
    in a store: it just makes everything seem better.

    Steve Krug Don't Make Me Think
  • Print design is like classical composition,
    and web design is like jazz.

    Chris Butler The Strategic Web Designer
  • A brand is not what you say it is.
    It’s what they say it is.

    Marty Neumeier The Brand Gap

FROM MY BLOG

MAR 15

Conducting a Content Strategy for the Web - Part 1 of 3

Over the past few years the phrase "content strategy" has been popping up more and more in discussions about the web and other interactive media. There are many misconceptions about what this role is in its entirety.

FEB 03

INFOGRAPHIC: Indianapolis Weather Jan 2013

I have always been fascinated by weather. Growing up I was certain I would be a meteorologist. That said, I did not create this infographic because of my secret weather passion. I created it, because last month was a whirlwind of crazy and unpredictable weather.


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